A SELLER'S STORY

“Kevin’s team was extremely organized. They guided us in the process of making improvements to our home for maximum return on our investment. They walked with us every step of the way.”

– Tanya & Kumar

READ MORE

A SELLER'S STORY

“Kevin’s team was extremely organized. They told us what they thought would give us the biggest returns in terms of little house improvements . They told us what to look for. They set up getting quotations.”

– Tanya & Kumar

READ MORE

WHY KEVIN

LOCAL EXPERTISE

As a Bay Area native, I understand the complexities of the region, and the many nuances of Silicon Valley neighborhoods. I’ll put my years of knowledge and experience to work for you and price your property based on current comps, trends, and data.

Every part of Silicon Valley is unique, and each property is unique. Let me help you position your valuation and sale in light of the special tapestry of the Bay.

NEGOTIATIONS

In real estate, buyers and sellers are often seeking the same thing—value. My approach to negotiating is to think beyond the bottom line and bring to light the many business and personal factors that make a deal attractive. While value is first and foremost, I help clients interpret value in different ways based on their specific needs. I love negotiating, and I understand buyers and sellers.

My goal is always a calm, rational, successful negotiation that leaves both parties feeling like they’ve won.

DATA DRIVEN

Silicon Valley real estate is a data-driven business, with multiple factors contributing to each transaction.

Median home price, neighborhood metrics, cost of credit, market saturation? I’ll help you make sense of the numbers so you can make informed, stable decisions.  We’ll use data to our advantage to get you where you need to go on your real estate journey.

WHY KEVIN

LOCAL EXPERTISE

As a Bay Area native, I understand the complexities of the region, and the many nuances of Silicon Valley neighborhoods. I’ll put my years of knowledge and experience to work for you and price your property based on current comps, trends, and data.

Every part of Silicon Valley is unique, and each property is unique. Let me help you position your valuation and sale in light of the special tapestry of the Bay.

NEGOTIATIONS

In real estate, buyers and sellers are often seeking the same thing—value. My approach to negotiating is to think beyond the bottom line and bring to light the many business and personal factors that make a deal attractive. While value is first and foremost, I help clients interpret value in different ways based on their specific needs. I love negotiating, and I understand buyers and sellers.

My goal is always a calm, rational, successful negotiation that leaves both parties feeling like they’ve won.

DATA DRIVEN

Silicon Valley real estate is a data-driven business, with multiple factors contributing to each transaction.

Median home price, neighborhood metrics, cost of credit, market saturation? I’ll help you make sense of the numbers so you can make informed, stable decisions.  We’ll use data to our advantage to get you where you need to go on your real estate journey.

SELLING:A STEP BY STEP GUIDE

Selling a property is an emotional journey. The Kevin Lu Group walks with you every step of that journey. Your satisfaction drives our workflow, and we know how to maximize the appeal of your property. We leverage every marketing channel to present your home to all qualified buyers. In pricing and taking offers, we come to the table with a consultant’s clarity and a close friend’s commitment to closing your deal.

While no two transactions are the same, we believe in an informed, step-by-step approach to selling your property. Silicon Valley real estate is a business of details, and we dive deep into the details at each step in the process.  

STRATEGY SESSION

Understanding your goals is our first step together. Whether you’re downsizing, trading up, or exchanging an investment property, we want to see the big picture and help you plan where your real estate journey will take you.

Our Strategy Session is where we get to know you and carve a path that gets you to your destination. Together, we’ll craft an approach and timeline, and show you all procedures and costs up front so you’ll feel great about the process ahead.

Our team works tirelessly to advocate for your sale, and that work begins with the Strategy Session.

DISCLOSURES AND INSPECTIONS

The disclosure process informs prospective buyers about the history of your property. This in-depth transparency protects you from potential legal action or contract dispute, so it’s a crucial part of the seller’s journey. Our team will assist you with disclosure obligations and inspections, while protecting you from future complications.

Home inspection reports are generally part of a buyer’s due diligence process, but we like our sellers to provide them upfront to potential buyers. Why?

  • Provides the seller with opportunities to address any necessary repairs, increasing marketability
  • Anticipates problems and reduces surprises for both parties
  • Provides accurate information for determining a pricing strategy
  • Dispels concerns that prospective buyers may have prior to writing an offer
  • Increases the likelihood of receiving non-contingent offers

Our proactive disclosure process puts you in the best position for a successful sale.

PRICING YOUR HOME

We’ll guide you with neighborhood-specific data and expertise, and together we’ll answer the many questions that arise when selling a property:

  • What seasonal market trends determine the best time to sell?
  • Where are the local and national housing markets headed?
  • What is the current and anticipated supply and demand?
  • What is the impact of interest rates and lending guidelines?
  • How is a sale affected by inventory levels?
  • What optimal asking price matches the highest number of qualified buyers?

When you work with us, you always maintain control of the price. We’ll provide you with data and insight for the best strategy.

DESIGN CONSULTATION

Since we understand Silicon Valley buyers, we show your house in the best possible light. Our design and staging services sell the home, the environment, and the lifestyle.

We include design consultation to help your home show its best side. Cleaning, painting, remodeling, repairs, improvements, and staging all help buyers visualize the maximum functionality and appeal of your property.

Together, we’ll review the best design approach, and establish a timeline to prepare your home for optimum sale.

MARKETING EXPOSURE

Our strategic marketing plan showcases your home and neighborhood and intices Bay Area buyers. Whether it’s an open house, broker tour, or private showing, our team engages in a multifaceted approach to get every qualified buyer and agent to come see the home.

We make impressions through HDR Photography, aerial drone footage, videography, 3D virtual tours, elegant and professional print collateral, newspaper ads, digital presence on all social media platforms, and of course, hosted tours and open houses.

Our goal is to have every buyer in your price range see your home in its best light.

NEGOTIATING THE OFFER

Our objective is to reach the offer stage with the highest possible price and the best terms for you. Through principled negotiation we create wise agreements that are fair, lasting, and satisfy both parties.

We work with qualified agents and buyers and set a deadline to review offers. This creates live competition among buyers and helps increase price by initiating counter-offers.

You accept an offer only when you’ve covered all of your selling costs, and when you know you’ve gotten the best possible price for your home.

ESCROW PERIOD

The escrow period begins when the purchase contract is signed. Escrow is the neutral third-party that handles the depository for money, instructions, and documents pertaining to the sale.

During escrow, we’ll pass many important milestones together—deposits, final inspections, appraisals, title insurance, financing, and finally, the signing of closing documents and transfer of title.

A lot of information is exchanged during escrow, and we’ll be by your side to interpret the documents and guide you through the process.

CLOSING THE SALE

Then, the grand day—closing! We like to celebrate each close by popping a little champagne. We hope you’ll join us for a toast.

SELLING:A STEP BY STEP GUIDE

Selling a property is an emotional journey. The Kevin Lu Group walks with you every step of that journey. Your satisfaction drives our workflow, and we know how to maximize the appeal of your property. We leverage every marketing channel to present your home to all qualified buyers. In pricing and taking offers, we come to the table with a consultant’s clarity and a close friend’s commitment to closing your deal.

While no two transactions are the same, we  believe in an informed, step-by-step approach to selling your property. Silicon Valley real estate is a business of details, and we dive deep into the details at each step in the process.  

STRATEGY SESSION

Understanding your goals and timeline is the first step. Whether you’re downsizing, trading up, or exchanging an investment property, we want to see the big picture and help you plan where your real estate journey will take you.

Our Strategy Session is where we get to know you and your goals, and carve a path that gets you to your destination. Together, we’ll come up with an approach and a timeline and show you all procedures and costs up front so you’ll feel great about the process ahead.

Our team works tirelessly to advocate for your sale, and that work begins with the Strategy Session.

DISCLOSURES AND INSPECTIONS

The disclosure process informs prospective buyers about the history of your property. This in-depth transparency protects you from potential legal action or contract dispute, so it’s a crucial part of the seller’s journey. Our team will assist you with disclosure obligations and inspections, while protecting you from future complications.

Home inspection reports are generally part of a buyer’s due diligence process, but we like our sellers to provide them upfront to potential buyers. Why?

 

  • Provides the seller with an opportunity to address any necessary repairs, thereby increasing marketability
  • Anticipates problems and reduces surprises for both parties
  • Provides accurate information for determining a pricing strategy
  • Dispels concerns that prospective buyers may have prior to writing an offer
  • Increases the likelihood of receiving non-contingent offers

Our proactive disclosure process puts you in the best position for a successful sale.

PRICING YOUR HOME

We’ll guide you with neighborhood-specific data and expertise, and together we’ll answer the many questions that arise when selling a property:

  • What seasonal market trends determine the best time to sell?
  • Where are the local and national housing markets headed?
  • What is the current and anticipated supply and demand?
  • What is the impact of interest rates and lending guidelines?
  • How is a sale affected by inventory levels?
  • What optimal asking price matches the highest number of qualified buyers?

When you work with us, you always maintain control of the price. We’ll provide you with data and insight for the best strategy.

DESIGN CONSULTATION

Since we understand Silicon Valley buyers, we show your house in the best possible light. Our design and staging services sell the home, the environment, and the lifestyle.

We include design consultation to help your home show its best side. Cleaning, painting, remodeling, repairs, improvements, and staging all help buyers visualize the maximum functionality and appeal of your property.

Together, we’ll review the best design approach, and establish a timeline to prepare your home for optimum sale.

MARKETING EXPOSURE

Our strategic marketing plan showcases your home and neighborhood and intices Bay Area buyers. Whether it’s an open house, broker tour, or private showing, our team engages in a multifaceted approach to get every qualified buyer and agent to come see the home.

We make impressions through HDR Photography, aerial drone footage, videography, 3D virtual tours, elegant and professional print collateral, newspaper ads, digital presence on all social media platforms, and of course, hosted tours and open houses.

Our goal is to have every buyer in your price range see your home in its best light.

NEGOTIATING THE OFFER

Our objective is to reach the offer stage with the highest possible price and the best terms for you. Through principled negotiation we create wise agreements that are fair, lasting, and satisfy both parties.

We work with qualified agents and buyers and set a deadline to review offers. This creates live competition among buyers and helps increase price by initiating counter-offers.

You accept an offer only when you’ve covered all of your selling costs, and when you know you’ve gotten the best possible price for your home.

ESCROW PERIOD

The escrow period begins when the purchase contract is signed. Escrow is the neutral third-party that handles the depository for money, instructions, and documents pertaining to the sale.

During escrow, we’ll pass many important milestones together—deposits, final inspections, appraisals, title insurance, financing, and finally, the signing of closing documents and transfer of title.

A lot of information is exchanged during escrow, and we’ll be by your side to interpret the documents and guide you through the process.

CLOSING THE SALE

Then, the grand day—closing! We like to celebrate each close by popping a little champagne. We hope you’ll join us for a toast.

GET IN TOUCH


GET IN TOUCH


GET IN TOUCH


ARTICLES AND VIDEOS

ARTICLES AND VIDEOS